The business plan is a specific planning instrument for business decision making. Define the stages of development of the actions that must be developed to create and develop a business, as well as being a guide that facilitates the creation and growth of a company. A first step to sell online is to have a business plan, that is, a professional guide that allows us to lay the foundations of the company. This tool is not a simple document of objectives and intentions, it is about the essence of the project on paper, identifying strengths, weaknesses, opportunities and threats (SWOT) and collecting the entire financial plan, especially if you need financing.